Planning activities while on vacation can often be hit or miss, but Area 120's Touring Bird helps vacationers easily access and plan various vacation activities. Area 120 -- Google's internal incubator -- designed the web tool as a means to bring together various activities in a city and provide a comparison to help users get the cheapest deals from multiple tour providers. Touring Bird currently offers guides for 20 cities across the US and Europe, including Amsterdam, Barcelona, Berlin, Boston, Chicago, Las Vegas, London, Los Angeles, Madrid, Miami, New Delhi, New York, Orlando, Paris, Prague, Rome, San Diego, San Francisco, Toronto and Washington, D.C.
The curatorial approach of Touring Bird also allows users to implement a few filters and tweak settings and ranges from walking tours to social dining experiences.
Curated Travel Services
Area 120's Touring Bird Helps Users Find Things to Do on Vacation
Trend Themes
1. Curated Travel Services - Touring Bird shows how a curated approach can streamline trip planning and create a better user experience.
2. Comparison Tools - Touring Bird's comparison tools demonstrate a market need for simplified travel planning and price comparison.
3. Web-based Tour Guides - Touring Bird's digital approach to offering guided tours suggests a potential market shift away from traditional guided tours.
Industry Implications
1. Travel and Tourism - Touring Bird highlights the potential for travel and tourism companies to create more streamlined and curated experiences for customers.
2. Technology - Touring Bird's use of digital tools and comparison engines sets a disruptive innovation opportunity for service providers to create more efficient platforms for organizing tours.
3. E-commerce - Touring Bird's comparison tools for multiple tour providers present a possibility for e-commerce companies to focus on offering streamlined comparison engines for a wide range of activities.