The Totally Awesome gummies are a fantastical new candy offering from Bazooka Candy Brands that will provide consumers with a mythically inspired way to indulge their sweet tooth. The soft, chewy candies come in two varieties including Totally Awesome Dragons and Totally Awesome Unicorns, which both feature a range of mythical shapes to enjoy before eating. The candies come in four flavors including grape, strawberry, blue raspberry and watermelon.
The Totally Awesome gummies are priced at just $1 for a 3.8-ounce bag and are intended to provide consumers with a fantastical way to escape into their imagination as they enjoy a sweet treat, according to the brand. This speaks to the popularity of escapism foods as consumers seek to explore with their palate.
Mythical Gummy Candy Collections
The Totally Awesome Gummies Come in Two Varieties
Trend Themes
1. Mythical Candy - Opportunity for candy makers to develop more mythical-inspired confectionery products.
2. Escapism Foods - Opportunity to explore and create fantastical, imaginative food products that offer consumers a sweet escape from reality.
3. Novelty Snacks - Opportunity for snack makers to create more unique and playful snacks that appeal to consumers' playful and experimental sides.
Industry Implications
1. Confectionery Industry - Opportunity to innovate by introducing more creatively inspired and novel confectionery products to the market.
2. Food and Beverage Industry - Opportunity to tap into the escapism trend by creating imaginative and playful food and beverage products that offer consumers a unique experience.
3. Retail Industry - Opportunity to offer consumers a fun and unique retail experience by stocking and promoting novelty snacks and candy collections like the Totally Awesome gummies.