Rugged Retail Printers

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The Toshiba FP2 Printer Has an Intuitive User Interface

The Toshiba FP2 Printer was unveiled by the brand at MODEX 2020 as a new lightweight, rugged and portable barcode printer that will deliver exceptional versatility in the retail environment. The unit will produce two-inch labels, tickers and receipts for use in supply chain, material handling, logistics and retail applications. The printer has an intuitive user interface that allows for easy access to battery levels, status and Bluetooth and WiFi connections.

Toshiba America Business Solutions Chief Marketing Executive Bill Melo spoke on the Toshiba FP2 Printer saying, "We’re excited to introduce and showcase our new thermal barcode printer for the nation’s premier supply chain, logistics, material handling professionals. Toshiba’s FP2 offers the premium performance and reliability expected of desktop barcode printers, in a portable form factor. The system’s rugged durability, intuitiveness and ease-of-maintenance result in a compelling return-on-investment for organizations producing labels, tickets and receipts."
Trend Themes
1. Rugged Retail Printers - There is an opportunity for other companies to develop rugged retail printers that are portable and have an intuitive user interface to match Toshiba's FP2 Printer.
2. Versatile Label Printing - There is a disruptive innovation opportunity for companies to develop versatile label printing options that can create labels, tickets, and receipts for use in various industries.
3. Intuitive User Interfaces - As seen in Toshiba's FP2 Printer, the development of intuitive user interfaces that provide easy access to battery levels, status, and connectivity options can be a disruptive innovation opportunity for other industries to incorporate into their products.
Industry Implications
1. Retail - With Toshiba's FP2 Printer being designed for retail applications, there is an opportunity for other companies in the retail industry to create innovative printing solutions.
2. Logistics - With the FP2 Printer's versatility in supplying chain, material handling, and logistics industries, there is a disruptive innovation opportunity for other companies to develop label printing options for these industries.
3. Manufacturing - With the FP2 Printer's rugged durability and ease-of-maintenance, there is an opportunity for other manufacturing companies to develop printing solutions that are both durable and easy to maintain.

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