This is a collection of the 'breast' badass bras around--half art, half underwear and entirely jaw-dropping. Let's face it, these look like some of the most uncomfortable bras ever made. Princess Leia, eat your heart out.
Called 'Torture Bras,' they look amazing, but at the same time not very sexy and really scary. I know the electrodes are for show, but what if they mysteriously start working?
Implications - Intentionally shocking underwear has the capacity to garner immediate attention from consumers as this product has sexual connotations that are bound to gain recognition. In contemporary society, sex still sells and companies would be wise to incorporate certain seductive elements into their branding for selling purposes. However, an element of class should always be maintained in order to conserve respectability of the business.
Intentionally Uncomfortable Underwear
Torture Bras for Modern Masochists
Trend Themes
1. Intentionally Uncomfortable Underwear - The trend of intentionally uncomfortable underwear targets modern masochists and creates a niche market for those seeking an edgier and more provocative style.
2. Torture Bras - The sub-trend of torture bras presents a provocative and edgy new direction for women's lingerie and provides the opportunity for companies to design and market products that are both unique and eye-catching.
3. Shocking Underwear - The trend of intentionally shocking underwear has the capacity to garner immediate attention from consumers and provide an opportunity for companies to incorporate seductive elements into their branding for selling purposes.
Industry Implications
1. Lingerie - The lingerie industry can explore the trend of intentionally uncomfortable and shocking underwear to create unique and eye-catching products that appeal to those seeking edgier and provocative styles.
2. Fashion - The fashion industry can incorporate the trend of intentionally uncomfortable and shocking underwear into their designs to create provocative and edgy collections that appeal to a wider audience.
3. Retail - The retail industry can capitalize on the trend of intentionally uncomfortable and shocking underwear to create niche markets and appeal to a more specialized customer base seeking provocative and unique products.