Canada Goose created its Toronto Jacket as a versatile, three-in-one style that has the potential to protect urban consumers from more than just inclement weather. The design of the jacket is designed to be not just exceptionally warm but also highly visible, as the Toronto Jacket includes reflective webbing and details on the back and cuffs so that the wearer can be seen in low light.
With the urban commuter in mind, Canada Goose also included details like a pocket that's perfectly sized to carry a subway pass for getting around the city. The jacket also boasts a Toronto emblem patch, interior backpack straps for hands-free carrying and other details that city dwellers are sure to appreciate during the long and cold winter months in Canada.
Reflective Urban Parkas
Canada Goose's Toronto Jacket Helps to Increase Pedestrian Visibility
Trend Themes
1. Versatile Three-in-one Styles - Creating jackets that serve multiple purposes and offer additional features beyond weather protection can disrupt the outerwear industry.
2. High Visibility Design - Integrating reflective materials and details into apparel can disrupt the fashion industry by enhancing safety and functionality for consumers.
3. Urban Commuter Solutions - Designing apparel with features like subway pass pockets and interior backpack straps can disrupt the retail industry by catering to the specific needs of urban commuters.
Industry Implications
1. Outerwear - The outerwear industry can benefit from creating versatile jackets with added features and functionality.
2. Fashion - The fashion industry can embrace high visibility design to create apparel that enhances safety and functionality for consumers.
3. Retail - The retail industry can tap into the needs of urban commuters by offering apparel with features like subway pass pockets and interior backpack straps.