HOKA ONE ONE introduces its latest range of footwear made for the colder seasons that are rolling in around the corner with the TOR Ultra silhouettes. It comes in iterations of high and low structures and both are detailed with performance elements all throughout the shoe.
It comes in tonal options of black and beige for a minimal design language and versatile looks. It has a lightweight build throughout and is lined with GORE-TEX along with a Vibram Megagrip outsole. The outer part of the shoe is made from full-grain leather and textile fabrics. New monochrome elements are also seen at the lateral mid-panels of the shoe. Both iterations of the shoes are now available to shop online at HOKA ONE ONE.
Terrain-Ready Neutral Footwear
HOKA ONE ONE Delivers New Structural TOR Ultra Shoes
Trend Themes
1. Terrain-ready Footwear - Disruptive innovation opportunities include developing shoes with specialized materials and design for specific terrains beyond cold weather.
2. Performance-enhancing Footwear - Disruptive innovation opportunities include incorporating technology to enhance performance, such as sensors for biomechanical analysis or self-adjusting laces for customized fit.
3. Minimalist Footwear Design - Disruptive innovation opportunities include exploring advanced manufacturing techniques to create seamless, lightweight and eco-friendly footwear designs.
Industry Implications
1. Outdoor Footwear - Disruptive innovation opportunities include developing shoes with technologies that offer superior traction, waterproofing, insulation and durability for hikers and outdoor enthusiasts.
2. Athletic Footwear - Disruptive innovation opportunities include creating shoes that focus on comfort, support, and performance for different types of athletes, from runners to weightlifters.
3. Sustainable Footwear - Disruptive innovation opportunities include employing sustainable and recyclable materials and production techniques for eco-friendly, socially responsible footwear production.