adidas Originals introduces a new look of the UltraBOOST DNA sneaker model in a colorway entitled 'Topography.' This spotlights a fluorescent option full of rich and deep gradients. Most of the shoe's upper is made up of a bright red color named Solar Red and it allows the detailed Primeknit materials to show through.
It weaves throughout the shoe and at the rubber sidewalls as well. As a touch of branding, there is a tonal logo that is seen at the top of the tongue that brings to attention down to the thin and flat laces. Additional branding can be seen at the rubber sidewalls before the shoe is rounded out with a black heel support and sits on top of a BOOST midsole with navy blue and magenta gradients.
Fluorescent Gradient Tonal Sneakers
adidas' New UltraBOOST DNA Gets a Topography Colorway
Trend Themes
1. Fluorescent Gradient Tonal Sneakers - The trend of creating sneakers with fluorescent gradient tonal colors could expand to other footwear industries and lead to more emphasis on highly customizable and personalized products.
2. Topographic Print Sneakers - The trend towards topographic prints on sneakers could expand to the broader fashion industry, and could lead to other apparel featuring this type of print.
3. Primeknit Material - The widespread use of Primeknit materials in athletic footwear is providing opportunities for companies to develop new and innovative textiles that can be applied to other industries such as interior design or automotive textiles
Industry Implications
1. Athletic Footwear - The athletic footwear industry can take advantage of the use of fluorescent gradient tonal colors, creating more personalized shoes that appeal to a wider range of consumers.
2. Fashion - The fashion industry can use the topographic print trend to create unique and eye-catching patterns on clothing and accessories, drawing in consumers who want something more engaging than traditional prints.
3. Textiles - The use of Primeknit materials provides an opportunity for textile companies to develop new and innovative fabrics for use in apparel, automotive, and interior design applications.