Through it has been more than two decades since Bill Gates declared that "content is king," that sentiment remains as true today as it did in the early days of the Internet. Unfortunately, few companies truly understand how to make content work for them in the digital age. It is this crucial gap in knowledge that John Hall tackles in his upcoming book 'Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You." As the CEO and co-founder of 'Influence & Co.,' Hall uses his wealth of industry experience to reveal precisely how brands can build influence and ultimately become leaders in their industry.
'Top of Mind' is a groundbreaking framework that helps brands and business leaders use content in a way that keeps their name at the front and center of their audience's mind. More specifically, Hall reveals how consumer needs and expectations have evolved, how to build a consistent brand and the proven methods for using digital content in a way that builds lasting trust. All of these habits and strategies can help to drive new opportunities and ultimately increase growth.
Dubbed "An absolute must-read for any professional or company seeking to build influence and lead their industry" by Forbes, 'Top of Mind' is a valuable tool for helping brands build trust, create opportunities and keep themselves at the top of their audience's mind. To learn the secrets of dominating content marketing, pre-order a copy of Hall's new book here.
Influential Content Marketing Books
Top of Mind by John Hall Helps Brands Engage & Build Influence
Trend Themes
1. Content Marketing Evolution - Understanding how consumer needs and expectations have evolved in the digital age provides room for disruptive innovation in digital content creation and distribution.
2. Brand Consistency Strategy - Developing a brand consistency strategy can lead to building lasting trust and become leaders in their industry.
3. Opportunity-driven Growth - Following proven methods and habits can open new opportunities and ultimately lead to growth.
Industry Implications
1. Marketing and Advertising - In the marketing and advertising industry, disruptive innovation can be achieved by staying up-to-date with evolving consumer needs and creating a consistent brand strategy.
2. Media and Publishing - Media and publishing industry can leverage 'Top of Mind' to understand how to use digital content effectively and keep the audience engaged.
3. Business Consulting - In the business consulting industry, implementing proven habits and strategies can drive new opportunities for clients and help them achieve growth.