A little while back Trend Hunter covered the Top Gear '10 Million Fans' campaign, in which the British television series promised to blow up a Caravan if it was able to reach 10 million fans on Facebook. Well Top Gear recently reached that goal and as promised, the show's Stig (the anonymous character who races the show's cars) blew up a Caravan!
While many brands have celebrated reaching millions of Facebook fans, none have celebrated it the way Top Gear has. As Digital Buzz Blog points out, "Top Gear have taken their celebration just a little further than normal, perhaps that’s because they’ve just hit 10 Million Fans, or is it just because they can?"
The Top Gear 10 Million Fans blow-up video is right here. Watch as the Stig drives a Vauxhall VXR8 up to a detonator and pushes it to completely blow up a Caravan -- with the words '10 Million Fans' written on it -- that has been parked across the way.
Explosion-Based Celebrations (UPDATE)
Top Gear 10 Million Fans Reached, Caravan Blown Up
Trend Themes
1. Explosion-based Celebrations - Brands can create buzzworthy content and engage with their audience by celebrating milestones through unique events like explosion-based celebrations.
2. Social Media Milestone Celebrations - Brands can take inspiration from Top Gear's social media milestone celebration and create a memorable event to mark their own successful milestone, engaging audience and generating buzz.
3. Extreme Promotional Stunts - Brands can adopt extreme promotional stunts like blowing up a caravan to create unique and engaging content and generate widespread media attention.
Industry Implications
1. Television and Entertainment - Television series and entertainment brands can use extreme and memorable promotional tactics to engage with their audience and generate media attention.
2. Automotive - The automotive industry can use unique and unconventional events like Top Gear's social media milestone celebration and caravan explosion to improve their brand image and effectively engage with their audience on social media.
3. Social Media Marketing and Advertising - Social media marketers and advertisers can use innovative strategies like social media milestone celebrations and extreme promotional stunts to create engaging content and effectively reach target audiences.