Chrom's elegantly packaged products might look like some sort of high-end lip cosmetic, but the brand is introducing something entirely new to the market with its colored tooth polish range. While "tooth polish" is often associated with oral care, Chrom's product range is described as being like nail polish for one's teeth, made with dentist-friendly formulas.
Some of the tooth polish shades that are currently available through Chrom include Pretty in Pink, Baby Blue, Fairy Dust, and the metallic 24 Karat, with glittery options set to be added soon.
The chromatic tooth polish products can be easily applied and removed, yet they are also smudge-proof and have a staying power that lasts through eating. Much like food coloring, the products are made with grain alcohol pigments, which are commonly used in the world of film, theater, and cosplay.
Theatrical Tooth Polish
Chrom Makes Colored Tooth Polish in Shades Like '24 Karat' and 'Baby Blue'
Trend Themes
1. Colored Tooth Polish - The trend of colored tooth polish presents an opportunity for dental care brands and cosmetic companies to create innovative, customizable oral care products.
2. Dentist-friendly Formulas - The trend towards dentist-friendly formulas in oral care products opens up opportunities for oral health companies to develop innovative solutions that prioritize both aesthetics and dental health.
3. Grain Alcohol Pigments - The use of grain alcohol pigments in tooth polish products creates opportunities for the film, theater, and cosplay industries to explore new ways to incorporate temporary color customization into their costumes and props.
Industry Implications
1. Oral Care - The colored tooth polish trend presents an opportunity for oral care companies to expand their product offerings and tap into the growing demand for innovative oral aesthetics.
2. Cosmetics - The introduction of tooth polish as a cosmetic product opens up opportunities for cosmetic companies to create new, multipurpose beauty products that cater to the desire for unique and customizable looks.
3. Film and Theater - The use of grain alcohol pigments in tooth polish products presents an opportunity for the film and theater industries to experiment with temporary color customization for characters and costumes, enhancing visual storytelling.