Cosmetics brand Too Faced is celebrating its 20th anniversary by collaborating with Drybar on a limited-edition shimmering hairspray, the Glitter Spritzer.
Similar to Drybar's Money Maker Flexible Hold Hairspray, the Glitter Spritzer tames any flyaways and keeps styled hair in place without the stiff, sticky or crunchy textures. Living up to its name, Glitter Spritzer has tons of silver and gold-hued glitter to make it glamorous. The product can be reapplied without any issues of buildup and is suitable for all hair types.
The Glitter Spritzer marks a special celebration of friendship between Too Faced's co-founder and chief creative officer Jerrod Blandino and Drybar founder Alli Webb. The hairspray can be purchased on August 1st at Sephora.
Collaborative Glitter Hairsprays
The Too Faced Glitter Spritzer Celebrates a 20th Anniversary
Trend Themes
1. Shimmering Hairsprays - Creating hairsprays with added shimmer and glitter for a glamorous touch.
2. Limited-edition Collaborations - Brands collaborating on exclusive and special edition products to celebrate milestones and partnerships.
3. Flyaway Control - Developing hairsprays that effectively tame flyaways and keep styled hair in place without stiffness.
Industry Implications
1. Cosmetics - Opportunity for cosmetics brands to incorporate shimmer and glitter into hair products for added glamour.
2. Haircare - Collaboration between cosmetics and haircare brands to create innovative hairsprays that provide both hold and shimmer.
3. Retail - Sale of limited-edition products and exclusive collaborations in beauty retail stores like Sephora.