The discount supermarket chain Adli and chocolate company, Tony's Chocolonely, have partnered to create a new line of chocolate bars. The new Choceur CHOCO CHANGER line will be available in all Aldi stores across the UK and come in three delicious flavors - Hazelnut, Salted Caramel, and 70% Dark Chocolate.
The line is Fairtrade certified and is 100% responsibly sourced. To create an ethical line of cocoa treats, the brands followed Tony's Chocolonely's five sourcing principles that support the cocoa farmers of Cote d'Ivoire and Ghana. Tony's Chocolonely's purpose is "to change the norm in the chocolate industry," and supermarket chain Aldi completely supports this ethos. Aldi will also work to find new sustainable cocoa sources that are either Fairtrade, Rainforest Alliance, or UTC certified.
Sustainably-Sourced Chocolate Treats
Tony's Chocolonely Has Partnered with Supermarket Chain Aldi
Trend Themes
1. Responsible Sourcing - Opportunity for chocolate companies to partner with sustainable sourcing organizations like Fairtrade, Rainforest Alliance, or UTC to create an ethical and eco-friendly line of products
2. Ethical Branding - Opportunity for companies to build brand loyalty and increase sales through ethical branding that supports cocoa farmers and promotes sustainability
3. Fairtrade Certification - Opportunity for companies to obtain Fairtrade certification to demonstrate their commitment to responsible sourcing and fair treatment of farmers
Industry Implications
1. Chocolate Industry - Chocolate companies can adopt sustainable and ethical practices in sourcing cocoa to create new product lines, gain market share, and increase customer loyalty
2. Supermarket Industry - Supermarkets can partner with sustainable sourcing organizations and chocolate companies to create exclusive product lines that cater to conscious customers and differentiate from competitors
3. Fair Trade Industry - Fairtrade organizations can work with chocolate companies and retailers to promote responsible sourcing and ethical practices, and provide consumers with assurance that their purchases contribute to sustainability and fair trade