This superb series by photographer Tommy Ton proves that facial expressions aren't the only way to convey meaning through imagery.
Tommy Ton chose to focus on couples for this candid collection; he was tasked with displaying both men and women's fashion wear in a single image. Instead of making their genders obvious by photographing their whole bodies, Ton instead captured their feet and occasionally their torsos. The viewers can see the contrast between the feminine and masculine fashions and statures, leading them to be very visually stimulated.
Tommy Ton explores gender-specific fashions with his candid coupletography.
Implications - Consumers are tired of traditional advertising methods as their presence in society is overwhelming. They instead notice ads that are appealing for their simple and clean designs, as they are easier to read. Companies striving to appeal to their target markets should incorporate simplistic images into their marketing campaigns.
Streetcred Couple Captures
Tommy Ton Photographs Couture Couples in Urban Areas
Trend Themes
1. Gender-specific Fashions - Opportunity for fashion brands to create and market gender-specific clothing lines that cater to diverse consumer preferences.
2. Candid Coupletography - Potential for photographers to capture intimate and unique moments of couples to showcase fashion and evoke emotional connections.
3. Simplistic Marketing Campaigns - Disruptive innovation opportunity for companies to shift towards clean and minimalist designs in their marketing materials to stand out from overwhelming traditional advertising.
Industry Implications
1. Fashion - Fashion brands can tap into the gender-specific clothing market by offering unique and inclusive options for consumers.
2. Photography - Photographers specializing in capturing candid and intimate moments of couples have the opportunity to collaborate with fashion brands for unique and impactful campaigns.
3. Advertising - Advertising agencies and companies can embrace minimalistic designs in their campaigns to attract consumers who seek simplicity and clarity in visual communication.