Tommy Hilfiger recently launched Tommy Jeans Xplore as a new line of smart clothing that can be paired with an app to earn points that can be put towards rewarding experiences.
Gamification is commonly seen within marketing campaigns and loyalty programs, but this new line of apparel and accessories from Tommy Hilfiger integrates the products themselves. Each piece item in the new collection is embedded with Bluetooth smart tag from Awear Solutions, which pairs with the companion Tommy Jeans Xplore app.
As far as some of the rewards that can be collected from sporting the garments, consumers can make the most of concert tickets, visits to the Tommy Archives and runway show invites. Additionally, the points collected may also be put towards discounts or converted into charitable donations.
Gamified Clothing Collections
Tommy Jeans Xplore Features Smart Chips That Reward Users Per Wear
Trend Themes
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2. Bluetooth Smart Tag Integration - The integration of Bluetooth smart tags in clothing opens up opportunities for gamification and personalized experiences.
3. Reward-based Loyalty Programs - Rewarding customers with unique experiences and incentives through wearable technology is a growing trend in the fashion industry.
Industry Implications
1. Fashion & Apparel - The fashion industry can leverage gamified clothing collections to enhance brand loyalty and create unique customer experiences.
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3. Marketing & Loyalty Programs - Gamified clothing collections provide a new avenue for marketers and loyalty program designers to engage customers in a fun and interactive way.