The newest model for Tommy Hilfiger Underwear is tennis star Rafael Nadal. The 29-year-old athlete is set to unveil a collection of billboard advertisements for the undergarment brand -- the ads will feature Rafael Nadal wearing nothing but Tommy Hilfiger underwear.
A commercial has also been released that presents the tennis star in a locker room. He proceeds to remove his clothing until he is wearing nothing but a pair of Tommy Hilfiger briefs. The commercial is accompanied by upbeat music that suits the scene.
The short commercial ends with Nadal walking away from the camera in a towel and the tag-line reads "#TOMMYXNADAL." The campaign will mark the brand's relaunch of its underwear collection which is "focused on new technical features such as a four-way stretch microfiber and a new waistband."
Tennis Star Underwear Ads
The Newest Model for Tommy Hilfiger Underwear is Rafael Nadal
Trend Themes
1. Celebrity Endorsements in Underwear Advertising - Celebrity athletes like Rafael Nadal are being tapped to promote underwear brands, creating new opportunities for marketing and brand exposure.
2. Relaunch of Underwear Collections - Brands like Tommy Hilfiger are relaunching their underwear collections with new features and design, bringing disruptive innovation to the industry.
3. Innovations in Undergarment Technology - The focus on technical features like four-way stretch microfiber and new waistbands in underwear collections is driving innovation and competitiveness in the industry.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry is utilizing celebrity endorsements and technological innovations to revamp their underwear collections and attract new customers.
2. Marketing and Advertising - The marketing and advertising industry is taking advantage of celebrity endorsements to generate brand exposure and create memorable campaigns for underwear brands.
3. Textile Manufacturing - The textile manufacturing industry is embracing new technical features and materials, like four-way stretch microfiber, to meet the demands of modern underwear designs and provide better comfort for consumers.