ToMa is a self-taught photographer based in Paris, France. His photos are gritty, realistic and demonstrate that flawless subjects are a thing of the past.
ToMa's recent collection uses this pragmatic aesthetic and the result is captivating. Although his subjects are presented in a realistic manner, flaws and all, the photos are that much more enticing due to their no-nonsense nature. ToMa does not waste time trying to cover up a model's signs of aging but instead embraces these features with brilliant results.
Implications - Many advertisements are full of unrealistically perfected subjects, and consumers are becoming tired of this aesthetic. Companies would be wise to use a pragmatic approach when designing packaging and publicity stunts that celebrate the natural abilities and beauty of individuals.
Poised Pragmatic Photography
ToMa Presents a Gritty Side of Portraits
Trend Themes
1. Realistic Portraiture - ToMa's gritty and pragmatic photography style demonstrates the need for realism in portraiture.
2. Embracing Imperfections - ToMa's approach celebrates the beauty of flaws and imperfections in subjects, creating an opportunity for a shift in advertising aesthetics.
3. Transparent Marketing - Consumers are becoming tired of unrealistic advertising and demand transparency from companies, creating a trend towards honest marketing strategies.
Industry Implications
1. Fashion - Fashion brands can adopt a pragmatic approach to their advertising campaigns, showcasing the natural beauty and individuality of their models to appeal to consumers.
2. Beauty - Beauty brands can shift their marketing strategies towards transparency and embracing the imperfections of their models, creating a more relatable and inclusive image for their brand.
3. Photography - ToMa's pragmatic approach to portraiture presents a disruptive innovation opportunity for photographers to embrace imperfections and create a new trend in realistic and relatable photography styles.