After using public water pipes as erections to promote their fragrance last year, Tom of Finland has come up with a very cheeky shopping bag to put that fragrance into.
Designed by ad agency Ogilvy, France, the Tom of Finland shopping bag makes it look like you are adjusting your pretty big package when you put stuff inside the bag or when you're grabbing stuff from it.
Implications - In a media saturated with political correctness, many advertising campaigns are falling by the wayside due to the reiteration of common themes and ideas. Corporations are now resorting to shock tactics such as sexually overt campaigns in order to recapture the attention of prospective customers.
Penisvertising
Tom of Finland Shopping Bag Creates Cheeky Illusion
Trend Themes
1. Sexually Overt Advertising - Opportunity for advertisers to use sexually overt campaigns to stand out in a politically correct media landscape.
2. Shock Tactics - Demand for attention-grabbing campaigns that resort to unconventional and provocative methods.
3. Reinventing Common Themes - Opportunity for businesses to rethink traditional advertising approaches to create fresh and attention-catching campaigns.
Industry Implications
1. Advertising - Opportunity for ad agencies to explore new ways of capturing consumer attention and breaking through the noise.
2. Fashion - Fashion brands can leverage bold and provocative designs to create buzz and attract a younger, more adventurous audience.
3. Marketing - Marketing professionals can explore unconventional strategies to cut through the clutter and engage consumers in unique and memorable ways.