For the latest issue of Out, a magazine that caters to gay and lesbian culture, Tom Ford made his directorial debut with the “A Single Man†film.
The former designer of Gucci and Yves Saint Laurent featured an Ed Westwick (of Gossip Girl fame) look-a-like in the Tom Ford “A Single Man†editorial feature. The model looked suave and sophisticated in shots showcasing his slick-hair and attitude in a series of aristocratic fashion.
Implications - **You can actually be sued for getting look-a-likes in campaigns... Dig deeper on the below
Celebrities are undoubtedly an important part of the advertising industry. Celebrity-endorsed products are hugely beneficial to companies who use them and thus businesses using celebrity look-a-likes is not surprising. Rather than a company spending huge figures on a celebrity sponsorship, businesses can save money on advertising costs, yet retain all of the famous figure recognition in their advertising campaigns.
Look-a-Likevertising
The Tom Ford ‘A Single Man' Editorial Looks like Ed Westwick
Trend Themes
1. Celebrity Look-a-like Advertising - Companies can save money by using celebrity look-a-likes in advertising campaigns.
2. Aristocratic Fashion - Aristocratic fashion styles are gaining popularity in editorial features.
3. Celebrity Sponsorship Alternatives - Businesses are exploring alternatives to traditional celebrity sponsorships.
Industry Implications
1. Advertising - The advertising industry can benefit from utilizing celebrity look-a-likes in campaigns.
2. Fashion - The fashion industry can innovate by incorporating aristocratic styles in their designs.
3. Marketing - Marketing professionals can explore new options for celebrity endorsements in campaigns.