Tokyo-based retail label atmos launches Nike's latest collection entitled 'Tokyo Neon' and it accurately encapsulates the urban energy of the busy city. The capsule is comprised of sportswear staples including a tee, hoodie, windbreaker, and footwear selections. The sneaker options include the Air Max 98 and the Air Max 90 -- the overall color palette is grounded by the base tone of black.
Representing the collection's name, the base foundation is accented by a plethora of neon details in green, orange, pink, and yellow. The vibrant palette draws inspiration from neon highlighters and also represents the lights along Tokyo's skyline. The bright Nike Tokyo Neon collection is set to launch on February 12th exclusively in Japan at select retail locations.
Urban Life-Celebrating Sportswear
atmos Launches Nike's Tokyo Neon Collection Full of Bold Design
Trend Themes
1. Urban Energy - Opportunity for disruptive innovation: Developing sustainable sportswear that harnesses and converts urban energy into usable power.
2. Neon Aesthetic - Opportunity for disruptive innovation: Creating innovative materials and textiles that mimic the vibrant glow of neon lights.
3. Regional Exclusivity - Opportunity for disruptive innovation: Exploring regional exclusive releases as a strategy to drive consumer engagement and create hype around limited edition collections.
Industry Implications
1. Fashion Retail - Opportunity for disruptive innovation: Incorporating augmented reality or virtual reality technology to enhance the in-store shopping experience.
2. Environmental Technology - Opportunity for disruptive innovation: Developing eco-friendly manufacturing processes and materials for the sportswear industry.
3. Marketing and Advertising - Opportunity for disruptive innovation: Leveraging social media platforms and influencers to generate buzz and create demand for exclusive product launches.