HUMAN MADE and adidas Originals join forces to design a brand new silhouette named the Tokio Solar HM sneaker. It boasts the official titled 'UNOFCL' and draws elements from the velcro enclosed Stan Smith silhouette. The sneakers come with an apparel collection as well, which draw inspiration from NIGO's personal selection. It also nods to the vintage heritage of adidas.
The sneakers are made with inspiration drawn from the Tokio trainer originally developed in 1964 for the Tokyo Olympics. It is constructed from Primeknit materials and overlayed with suede detailed paneling through to give it a vintage tinge. Additional details include the zig zig detailing in the form of the Three Stripes branding in leather paired with an "X" in leather at the heel and mid panel.
Vintage Sport-Inspired Footwear
HUMAN MADE and adidas Join to Design the Tokio Solar HM
Trend Themes
1. Vintage-inspired Sneaker Design - Opportunity for brands to create new sneaker designs that draw inspiration from vintage styles and incorporate modern materials and technology.
2. Collaborative Footwear Collections - Opportunity for brands to partner with collaborators to create unique and limited-edition footwear collections that appeal to sneaker enthusiasts.
3. Revival of Classic Athletic Shoes - Opportunity for brands to reintroduce and modernize classic athletic shoe styles, tapping into nostalgia and retro trends.
Industry Implications
1. Sporting Goods - Disruptive innovation opportunity for sporting goods companies to develop and launch vintage-inspired footwear collections that blend style and performance.
2. Fashion and Apparel - Disruptive innovation opportunity for fashion and apparel brands to collaborate with sneaker brands to create limited-edition, fashion-forward footwear collections.
3. Athletic Footwear - Disruptive innovation opportunity for athletic footwear brands to revive classic styles, incorporating modern materials and design elements to attract a new generation of consumers.