The Toi et Moi SS12 collection is a mix of two cultures: French and Australian. If Parisians are city chic and Aussies beach-ready, the line is a perfect balance of sophisticated looks that have a casual air about them, as though they were effortlessly put together for a quick romp around town.
Designed by Gil Lawrence, who founded the Sydney-based fashion brand back in 2009, the Toi et Moi SS12 collection continues his deep love and fascination with France. Yet as much as he fills this line with flirty, feminine pieces that at once cute and womanly, he makes sure to balance them off with flowing fabrics, bright colors and plenty of flesh in order to stay true to his own country. Essentially, the line is Lawrence's "take on an Australian girl in Paris."
Laidback Chic Fashion
The Toi et Moi SS12 Collection is French-Inspired with an Aussie Twist
Trend Themes
1. Mixing Cultures - Opportunity for designers to create fashion collections that blend elements from different cultures, creating unique and innovative styles.
2. Casual Sophistication - Potential for fashion brands to develop clothing lines that offer a balance between sophisticated looks and a casual, effortless aesthetic.
3. Fusion Fashion - Emerging trend of combining influences from multiple countries or regions to create fashion that appeals to a global audience.
Industry Implications
1. Fashion Design - Chance for fashion designers to explore the fusion of different cultures and create collections that reflect a blend of styles.
2. Retail - Opportunity for retailers to offer a curated selection of fashion brands that embrace the concept of laidback chic and appeal to customers seeking a sophisticated yet relaxed style.
3. Global Fashion - Growing industry of fashion that transcends borders by incorporating cultural elements from various countries, opening doors for international collaborations and markets.