Fashion imprint DKNY introduces its latest collection designed for the Fall/Winter 2022 season with the TODAY I FEEL capsule. The campaign is inspired by diversity and mental health, delivering a selection of cozy silhouettes such as chunky knitwear and outerwear options as well.
The all-star cast of the campaign includes "Olympic fencer Miles Chamley-Watson, climate-change advocate and top model Quannah Chasinghorse, international music artist Yendry and activist/rock performer Julia Cumming." The new campaign aims to bring a nostalgic feel, bringing back the energy of old street styles with classic silhouettes including the plaid windowpane car coats, the buttoned placket jackets, tops and bottoms made from leather, and some grungy footwear options as well -- it will be available for preorders on September 6th.
Mental Health-Inspired Fall Fashion
DKNY Launches the TODAY I FEEL Capsule for the FW22 Season
Trend Themes
1. Mental Health-inspired Fashion - Design collections and campaigns that foster diversity and prioritize mental health to attract and connect with consumers on a deeper level.
2. Cozy Silhouettes - Create fall/winter collections that offer comfortable and cozy silhouettes, such as chunky knitwear and outerwear, to align with the current consumer sentiment and lifestyle.
3. Nostalgic Classics - Revive classic and vintage styles to appeal to the nostalgic consumer needs by combining casual, everyday wear with street style vibes.
Industry Implications
1. Fashion - Design mental health-inspired fall/winter collections and campaigns that prioritize cozy comfort and nostalgia.
2. Marketing - Develop marketing campaigns that address mental health, diversity, and inclusivity to attract consumers that prioritize these issues.
3. Textile Manufacturing - Manufacture cozy and comfortable fabric options that prioritize easy-care and low environmental impact to align with the growing demand for sustainable and practical fashion.