The Toblerone Golden chocolate bar is the latest addition to the brand's existing range for consumers to enjoy on their own or pick up as a gift for a friend.
The bar is achieved with caramelized white chocolate and formulated with honey and nougat to give the treat its signature texture. The bar will be launched with an extensive marketing campaign with in-store support and a range of PR activity. The product speaks to young adult shoppers who have a penchant for caramelized white chocolate, according to Kantar.
Brand Manager for Toblerone at Mondelēz International Claire Kamara commented on the Toblerone Golden chocolate bar saying, "We are incredibly excited to combine the increasingly popular flavour of caramelised white chocolate with the iconic crunch of Toblerone in a proven consumer-favourite format. We are confident that Toblerone Golden will help the brand to reach even more shoppers and allow retailers drive additional sales this year, given that the caramelised white flavour is 18% incremental to the chocolate category."
Gilded Caramel Chocolate Bars
Toblerone Golden Offers a Sweet, Textural Experience
Trend Themes
1. Caramel White Chocolate - Opportunity for companies to experiment with caramelised white chocolate in their products.
2. Premium Chocolate Bars - Market opportunity for high-end chocolate bars made with unique ingredients.
3. Nougat and Honey Infused Chocolate - Potential demand for chocolates infused with nougat and honey that provide a unique texture and flavor profile.
Industry Implications
1. Confectionery Industry - The confectionery industry can explore new flavor and texture combinations to keep up with consumer trends.
2. Gift Industry - There is an opportunity for the gift industry to cater to consumers who are looking to purchase unique and high-end chocolate gifts for their loved ones.
3. Packaged Food Industry - Opportunity for packaged food companies to introduce new chocolate bars infused with a range of unique flavors to keep up with changing consumer preferences.