Jack in the Box is now offering a new combo that includes a hearty burger served on toasted sourdough bread. Like many other fast food restaurants, the new combo gives consumers a way to enjoy their favorite menu items at a more affordable price.
The new Bacon Ranch Sourdough Combo is a meal deal that includes an entree, small order of fries and a fountain drink for just $4.99. The sandwich included in the combo consists of a Jumbo beef patty topped with American cheese, bacon, tomato and shredded lettuce. The patty is then served on two toasted sourdough buns for a tangy twist on a traditional burger.
The new combo not only give customers a new burger option, but it also serves as Jack in the Box's answer to similar value menus offered by chains such as Burger King and Wendy's.
Tangy Sourdough Burger Buns
This Hearty Burger is Served on Toasted Sourdough Bread
Trend Themes
1. Sourdough Combo Meals - Opportunity for fast food chains to create new menu options and value meals using sourdough bread in creative ways.
2. Affordable Meal Deals - An opportunity for businesses to offer value for money meals to attract customers during tough economic times.
3. Burger Innovation - Innovation opportunities for businesses to create new and unique burger offerings to stay relevant and competitive in a crowded market space.
Industry Implications
1. Fast Food - The fast-food industry can capitalize on the trend of affordable meal deals and innovative sourdough combos to cater to budget-conscious customers and reposition themselves in the competition.
2. Bakeries - Bakeries can invest in creating premium quality sourdough bread and actively market it as the preferred bread type for burger joints and fast-food combos.
3. Food Delivery Services - As the pandemic continues to impact dining-out options, food delivery services can partner with fast food chains to deliver these affordable meal deals and exclusive sourdough burgers to people's doorstep, which can vastly increase their customer base.