The Toast beer is brewed from surplus fresh bread. The eco-conscious brand sets out to instill change by offering viable solutions to mend the food system and reduce the waste of precious resources. Not only has the company infused the management of excess bread into its production model, but it also uses its profits to back initiatives with a similar goal.
To capture consumer attention and raise awareness for its mission, Toast beer taps B&B Studio for a fresh re-brand. The packaging is minimalist and colorful, effortlessly drawing eyes to the product. The can boldly features the word 'Toast' on the front, "symbolizing collaboration, unity and the 'clinking glasses' of toasting." In fact, the design language suggests that one is "Toasting Change" and this propels the brand's mission to the forefront.
Waste-Conscious Beer Brands
Toast Beer Attempts to Mend the Food System Through Production
Trend Themes
1. Waste-conscious Brewing - Disruptive innovation opportunity: Develop brewing methods that utilize surplus or waste ingredients to create sustainable and eco-friendly beer products.
2. Sustainable Packaging - Disruptive innovation opportunity: Create minimalist and eye-catching packaging designs for eco-conscious beer brands that highlight their mission and values.
3. Purpose-driven Branding - Disruptive innovation opportunity: Collaborate with design studios to create branding strategies that communicate a brand's mission and evoke consumer engagement and awareness.
Industry Implications
1. Craft Beer - Disruptive innovation opportunity: Incorporate waste-conscious brewing techniques to differentiate and appeal to environmentally-conscious consumers in the craft beer industry.
2. Food Waste Management - Disruptive innovation opportunity: Partner with food waste management companies to source surplus ingredients for brewing, bridging the gap between beer production and food system sustainability.
3. Sustainable Packaging Design - Disruptive innovation opportunity: Offer sustainable packaging design solutions for various industries, helping brands communicate their commitment to the environment and attract conscious consumers.