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TNT Advertisement Draws Attention With Drama

The TNT advertisement makes marketing a movie as fun as a trip to wonderland. This video is created by Telenet Group, a provider of broadband cable services, where dramatic advertising for its company took place in a small Belgian town square.

TNT placed a podium with a big red button on it in the middle of the square and hung a sign that read ‘Push to Add Drama.’ During the video, pedestrians curiously circle the podium a few times before hitting the button; once they pressed it, all hell broke loose.

In a matter of seconds, the quiet square turned dramatic and looked like a scene from a Jean-Claude Van Damme movie. An ambulance arrives, hit men, police and football players all convened with a theatrical opening and closing scene. Curious pedestrians got more than they expected with this sensational TNT advertisement.
Trend Themes
1. Dramatic Marketing - The idea of creating engaging and theatrical advertisements to capture audience attention and make advertising more captivating and intriguing.
2. Interactive Campaigns - The concept of creating an interactive campaign that incentivizes audience participation to increase engagement through experiences instead of traditional ads.
3. Surprising Advertisements - The idea to create innovative and surprising advertisements that capture audience attention and create a lasting impression.
Industry Implications
1. Advertising - The advertisement industry can utilize interactive campaigns and dramatic marketing to create memorable advertisements.
2. Entertainment - The entertainment industry can benefit from creating attention-grabbing advertisements to promote movies, TV shows, and other content.
3. Event Planning - The event planning industry can take inspiration from interactive campaigns and dramatic marketing by creating unique and immersive experiences for their clients.

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