'T-Mobile Tuesdays' is loyalty promotion that gives members access to exclusive perksand savings for a limited time. The unique promotion launched just before Valentine's Day and includes perks like free Papa John's pizza, a complimentary Lyft ride and even a movie rental credit from FandangoNOW.
The weekday promotion targets the mobile giant's Millennial consumers and is part of the brand's Valentine's Day campaign for 2017. While simple, this rewards bundle is also a great way for the brand to introduce its accompanying contest, where members can enter to win a room makeover, a Papa John's pizza party and a new sound system and TV combo.
By offering perks to its existing members, T-Mobile fulfills Millennials' desire for exclusivity and authenticity while strengthening consumer relationships in the process.
Weekly Mobile Perks
'T-Mobile Tuesdays' Gives Members Access to Savings and Freebies
Trend Themes
1. Loyalty Promotions - Creating loyalty promotions that offer exclusive perks and savings can help businesses strengthen consumer relationships and attract Millennials.
2. Targeting Millennials - Developing promotions specifically targeted towards Millennials can increase brand engagement and loyalty among this demographic.
3. Synergistic Partnerships - Forming partnerships with popular brands like Papa John's, Lyft, and FandangoNOW can enhance the value of loyalty promotions and attract more customers.
Industry Implications
1. Mobile Telecommunications - Mobile telecommunications companies can leverage loyalty promotions to retain customers and attract the younger demographic.
2. Food and Beverage - Food delivery services like Papa John's can partner with mobile telecommunications companies to offer exclusive promotions and attract new customers.
3. Entertainment - Companies in the entertainment industry, such as FandangoNOW, can partner with mobile telecommunications companies to offer unique movie rental experiences and reach new audiences.