Music channel TMF (The Music Factory) has rolled out a new campaign that uses photoshopped musicians as animals to promote their live music programs.
With the tagline, "Reincarnation sucks. Live now," the ads show Amy Winehouse reincarnated as a sheep getting humped by a dog, Marilyn Manson as a poodle getting played with by a girl, and Paris Hilton as a rhinoceros eating grass.
The campaign was created by Mortierbrigade, Belgium with photographer Frieke Janssenscreative and creative directors Jens Mortier, Joost Berends and Philippe De Ceuster.
Inappropriately Funny Animal Humor
TMF 'Reincarnation Sucks' Campaign
Trend Themes
1. Animal Photo Manipulation - Opportunity for graphic design and photography professionals to explore new ways of portraying their subjects through disassociation with human identity.
2. Controversial Advertising - Opportunity for marketers to push the envelope with their advertising campaigns, knowing that it will garner attention and reach broader audiences.
3. Live Music Promotion - Opportunity for music venues and festival organizers to utilize creative advertising campaigns in order to promote their live events.
Industry Implications
1. Marketing and Advertising - Opportunity for marketing and advertising agencies to incorporate bold, unconventional approaches in their campaigns.
2. Graphic Design and Photography - Opportunity for professional visual artists to create new and interesting ways of showcasing subjects through photo manipulation.
3. Music and Entertainment - Opportunity for live music venues and event producers to create original advertising and promotional campaigns.