This video for Titanbet.it demonstrates how the game never stops for a lot of avid online poker players.
The online poker website shot the piece in Milan this past summer. The video shows unassuming pedestrians walking by as stacks of multicolored poker chips rise and fall on the street around them. Although passersby aren’t completely bothered by the rising poker chips, some do slow their walk to take a closer look. In essence, this is candid camera-meets-publicity stunt-meets-television commercial.
Titanbet.it is an Italian online casino where users can play a host of games like Texas Hold’em Poker, Blackjack, Roulette or Baccarat. This is an interesting ad because it captures the way avid gamblers take the game with them in their head, even when they’re not playing
Excessive Gambling Encouragement Ads
Titanbet.it Ad Shows Poker Chips Rising From the Ground
Trend Themes
1. Online Gambling Advertising - The rise of online gambling and its associated advertising is leading to innovative ways of promoting gambling in unique ways.
2. Gamification of Advertising - Advertising campaigns are integrating game-like experiences to lure in potential customers and to make them more engaged with the brand.
3. Reality Advertising - Brands are using reality-like advertisements to create unique and immersive experiences for customers, which creates an opportunity for more regulated advertising practices.
Industry Implications
1. Online Gambling & Casinos - The digitalization of previously in-person experiences like gambling and casinos is creating new opportunities for advertising and marketing in the industry.
2. Marketing & Advertising - As the trend for immersive advertising grows, marketers are finding new ways to create captivating and innovative ads to engage customers.
3. Consumer Goods - Consumer goods companies are beginning to use gamification in their advertising to make their products stand out and engage with consumers in a more unique way.