The Tippie College of Business is doing something remarkably innovative for its next MBA round: the school is offering a full scholarship to the applicant with the best Tweet. Applicants were asked to respond to the following question: "what makes you an exceptional Tippie MBA candidate and full-time MBA hire?" The scholarship is valued at just over $37,000.
The Tippie College of Business has found a unique way to create a buzz about the school by using social media in a very creative way. It will be interesting to find out who the lucky candidate is.
Implications - Social media has become an influential marketing factor allowing brands to humanize themselves and individuals to bolster their brand. Innovative social media campaigns have the potential to garner lots of attention. Companies are encouraged to think creatively when it comes to how they are using social media platforms.
Brainy Twitter Contests
Tippie College of Business Offers Full Scholarship for Best Tweet
Trend Themes
1. Innovative Social Media Campaigns - Using social media in creative ways can generate attention and buzz for brands or individuals.
2. Humanizing Brands Through Social Media - Social media provides an opportunity for brands to showcase their personality and connect with their audience on a more personal level.
3. Creative Use of Social Media Platforms - Companies should think outside the box and find unique ways to leverage social media for marketing and communication purposes.
Industry Implications
1. Education - Educational institutions can adopt innovative approaches, like offering scholarships for the best social media response, to attract attention and engage with potential students.
2. Marketing and Advertising - Marketing and advertising agencies can explore creative social media campaigns to help clients gain traction and stand out in a crowded digital landscape.
3. Technology - Social media platforms and tools can provide technological solutions and insights for businesses to optimize their social media strategies and campaigns.