Despite rapidly declining cereal sales, General Mills has released a brand new breakfast product called 'Tiny Toast.' As the company's first new cereal brand in 15 years, the new breakfast dish aims to attract a new generation of consumers.
Tiny Toast is a breakfast cereal made up of miniature toast-shaped pieces. Unlike some of the company's more sugary cereal brands, the new product is made from wholesome ingredients and contains no artificial flavors or high-fructose corn syrup. For added flavor, the cereal is coated with either strawberry or blueberry-flavored powder.
Not only does the new cereal appeal to millennial preferences for healthier and more natural products, but it also plays into the ongoing obsession with toast as a popular breakfast food.
Toast-Shaped Breakfast Cereals
'Tiny Toast' is a Healthy Cereal with Miniature Toast-Shaped Pieces
Trend Themes
1. Healthier Breakfast Cereals - The 'Tiny Toast' cereal caters to millennial preferences for healthier and more natural products.
2. Wholesome Ingredients - General Mills' new cereal brand focuses on using wholesome ingredients and excludes artificial flavors or high-fructose corn syrup.
3. Toast Obsession - The popularity of toast as a breakfast food is leveraged by General Mills with their 'Tiny Toast' cereal.
Industry Implications
1. Food Manufacturing - The release of 'Tiny Toast' presents an opportunity for food manufacturers to develop innovative and healthier cereal products.
2. Health Food Retail - Retailers in the health food industry can capitalize on the popularity of healthier breakfast cereals like 'Tiny Toast'.
3. Breakfast Food Service - The success of toast as a breakfast food can inspire restaurants and cafes to introduce innovative ways of serving toast-based dishes or cereals like 'Tiny Toast'.