Next Gen Foods has announced these TiNDLE grocery products are being launched in the UK to offer consumers easy access to plant-based foods on a regular basis. The products are being rolled out to Morrisons and Mighty Plants after being successfully tested this past winter, and respond to increasing demand for plant-based foods. The brand's nuggets and burgers will be arriving both in-store and online at more than 350 Morrisons locations, which can be easily prepared from home in mere minutes.
Co-Founder and CEO Andre Menezes spoke on the TiNDLE grocery products saying, "After hearing from UK consumers on how they enjoy cooking with TiNDLE, we can’t wait to bring our newest grocery products and make it more accessible for people to incorporate into their everyday routines and recipes."
Heat-and-Eat Plant-Based Foods
The TiNDLE Grocery Products are Being Launched in the UK Market
Trend Themes
1. Plant-based Convenience Foods - The launch of TiNDLE grocery products responds to the increasing demand for convenient plant-based options, opening opportunities for more brands to develop and offer their own take on this trend.
2. Expansion of Plant-based Offerings in Grocery Stores - The partnership between TiNDLE and Morrisons, expanding the former's reach in over 350 locations, highlights the potential for more grocery stores to carry and promote plant-based products, creating more shelf space for this category innovation.
3. Consumer Preference for Easy-to-prepare Meals - The popularity of TiNDLE’s products, which can be prepared in mere minutes, signals an opportunity for food companies to create plant-based alternatives to quick, heat-and-eat meals without sacrificing taste and nutrition.
Industry Implications
1. Food Manufacturing - Food manufacturers can explore the development of plant-based convenience products to capture consumers’ growing demand for easy and fast yet healthy and sustainable meal options.
2. Retail - Retail companies can leverage the popularity of plant-based foods by allocating more space and visibility in their stores and highlighting the category as a destination for health-conscious and environmentally aware shoppers.
3. Food Delivery - Food delivery services can tap into the plant-based convenience and easy-preparation trend, catering to busy consumers who crave quick yet healthy plant-based meals at home or in the office.