It's not easy for print magazines to stand out from the crowd, but Time Magazine's latest cover, which hovered 328 feet in the air, managed to creatively capture consumers' attention.
This stunt was designed in collaboration with Intel, as the publication employed the same light show drones which were used to dazzle audiences during the Olympic show. A fleet of the 958 UAVs joined to form the red boarder of the famed magazine's outline, as well as the 'TIME' logo.
Sitting on the intersection of art and technology, this unique marketing effort is reflective of the magazine's adaptive nature as it demonstrates its ability to thrive and evolve for over 95 years.
The display was visible in Folsom, California.
Illuminated Drone-Made Magazine Covers
Time Magazine's Latest Cover Hovered Above California
Trend Themes
1. Drone-made Marketing - Drones are being used in marketing to create memorable and innovative displays that use technology to captivate consumers.
2. Integrating Print and Technology - The intersection of print and technology creates new opportunities for magazine marketers to capture consumer attention in new and creative ways.
3. Adaptation and Innovation in Marketing - As Time Magazine demonstrates, staying relevant and successful in marketing requires a willingness to adapt to new technologies and innovate creative displays to maintain consumer engagement.
Industry Implications
1. Print Publishing - Print publications can explore the integration of technology, such as drones, to create new and unique marketing opportunities.
2. Advertising and Marketing - Advertising and marketing industries can take advantage of new drone technologies and other innovations to create memorable and engaging campaigns.
3. Technology and Entertainment - The use of drones and other innovative technologies in entertainment could create new ways to captivate audiences and enhance experiences.