'ByteDance,' the company behind the popular video-sharing platforms TikTok and Douyin, has announced the 'TikTok Watch History' feature for its western-targeted application. Currently, when using TikTok, it is very difficult to lose track of a video you recently watched unless you liked the video. This means if you remember a video you recently viewed and wanted to show a friend or coworker, you would need to remember the name of the creator who uploaded the video in order to find it again.
With this new Watch History feature, users will be able to view their usage log in the 'Settings and Privacy' section of the application. The Watch History function will only be viewable by the owner of the account, as it is not a public-facing feature. This is important to note because the 'Liked Videos' feed on TikTok is a public-facing feature that can be viewed on a user's profile.
Social Media Usage Logs
TikTok is Releasing a 'Watch History' Feature to Help Users Find Videos
Trend Themes
1. Watch History Feature - The TikTok Watch History feature presents an opportunity to other video-sharing platforms to introduce a similar to help user engagement.
2. Private Viewing Logs - The trend of private viewing logs is an opportunity for all social media platforms to maintain user privacy.
3. Personalized Content Delivery - The Watch History feature presents an opportunity to all social media platforms to personalize content delivery to individual users.
Industry Implications
1. Social Media - The Watch History feature is relevant to all social media platforms.
2. Video-sharing Platforms - The Watch History feature presents opportunities to all video-sharing platforms to integrate such innovative features to help improve user engagement.
3. Data Privacy - The private viewing logs trend is relevant to all platforms that track user data and usage to improve the user experience.