The TikTok platform is now testing a feature that allows users to provide links to products in the content they post. The test was uncovered by Fabian Bern, who is the founder of a Chinese influencer marketing agency, titled Uplab. Subsequently, the company has commented on the test and stated that it is an experiment that will test potential improvements that could be made on the app.
The new test feature on the TikTok platform allows purchases to be made through the platform. The platform is widely popular, and the feature could result in increased revenue for products promoted on TikTok. Overall, if the test is extended it could drastically increase the profitability of the platform.
Social Media Product Promotions
The TikTok Platform is Testing Linking Products in Videos
Trend Themes
1. In-video Product Linking - TikTok will pave the way for in-video product linking on social media platforms.
2. Social Commerce - TikTok's product linking test opens up a new era of social commerce.
3. Influencer Marketing Innovation - TikTok's product linking feature will revolutionize the influencer marketing industry.
Industry Implications
1. Social Media Platforms - The social media industry could benefit from integrating in-video product linking features to facilitate social commerce.
2. E-commerce - The e-commerce industry can explore new opportunities for influencer marketing campaigns and sales through social media platforms like TikTok.
3. Influencer Marketing Agencies - Influencer marketing agencies could offer new services to clients by utilizing TikTok's in-video product linking feature to improve product promotion and sales.