'Threads for Men' offers tights for men that can be worn as a base layer for any outfit. Whether it's for fashion, comfort, or both, Threads aims to break gender barriers and accommodate its male customers. After discovering that 50% of its consumers identify as male, the brand decided to create tights geared for men's specific fashion needs.
Made in Italy, Threads for Men are affordable luxurious tights. Catered to men's bodies, the brief section of the rights contains a supportive pouch and a fly for added convenience and comfort. Handsewn and handcrafted, the tights are made from microfiber doubled-covered yarn. Boasting extended leg length and built to last, Threads tights are dropping in September. In addition, customers can sign up for the brand's waitlist to receive their tights in sheer and opaque.
Gender Barrier-Breaking Tights
'Threads for Men' Offers High-Quality Tights for Men
Trend Themes
1. Men's Tights - The trend of men wearing tights continues to grow, creating opportunities for brands to innovate and expand product offerings for this market.
2. Genderless Fashion - As more brands break down gender barriers, there is a growing space for genderless fashion, allowing individuals to express themselves outside of traditional gender roles.
3. Affordable Luxury - The demand for affordable luxury items continues to rise, presenting opportunities for brands to offer high-quality products at a lower price point.
Industry Implications
1. Fashion and Apparel - As men's fashion continues to expand beyond traditional norms, the apparel industry can capitalize on the trend of men's tights and other gender-bending fashion.
2. Athletic Wear - The trend of men's tights as a base layer for exercise and athletic wear presents opportunities for brands to innovate and improve upon current offerings.
3. Accessories - As men's tights become more popular, there may be opportunities for accessory brands to create products to complement this fashion trend.