Insurgent Brands (previously the Chicago Bar Company) is known for making the RXBAR—a whole food protein bar prepared with real ingredients—and it is now launching a new sub-brand called TIG Snacks that is being called "the rebellious child of the organization."
TIG Snacks is described as being "WTF," or "Wholesome Tasty Food," and it will introduce consumers to bars made with puffed chickpeas, roasted green lentils and crispy wild rice in bold savory flavors like Buffalo, BBQ and Pizza. These bars are set to fill a void in the market for savory, crunchy bars that are more focused on fun than performance. Although TIG Snacks puts an emphasis on some of the most popular junk food flavors, it offers snacks that are surprisingly wholesome, vibrant and nutritious.
Savory Chickpea Bars
TIG Snacks Offers Crunchy, Savory Bars in Bold, Fun Flavors Like Pizza & BBQ
Trend Themes
1. Savory Snack Bars - Opportunity to disrupt the protein bar industry with fun, flavorful, and nutritious savory options for consumers who prioritize taste over performance.
2. Wholesome Tasty Food (WTF) - Opportunity to market and create a new category of snacks that prioritize being both tasty and nutritious.
3. Whole Food Ingredients - Opportunity to disrupt traditional snack bars by using real and whole ingredients in savory flavors that appeal to consumers looking for a more natural and wholesome snack option.
Industry Implications
1. Snack Food Industry - Opportunity to introduce savory snack bars as a new category in the snack food industry and provide more options for consumers looking for a healthier and flavorful alternative to traditional snack bars.
2. Protein Bar Industry - Opportunity to disrupt the protein bar industry by offering savory snack bars as a fun and flavorful alternative for consumers who prioritize taste over performance.
3. Natural Food Industry - Opportunity to appeal to the growing demand for natural food options by using real and whole ingredients in savory snack bars that are both fun and nutritious.