The launch of Champion's Spring/Summer 2018 pop art lookbook highlights the label's sporty silhouettes in its chromatic and tie-dye collections. The photo series is a follow up to the recent Champion x monkey time collaboration. At first glance, the pop art-styled photoshoot promotes heritage pieces that have been in the Champion's archives for "almost-100 years." The heritage pieces are monochromatic, boasting a vast color palette of pastel pinks, blues, pale yellows and the like, while also showcasing the company's logo on crewnecks and hoodies.
The Spring/Summer 2018 also features the tie-dye collection -- a set of uniquely colored T-shirts that are a definite nod to the 90s. The distorted palette is a needed break from the monochromatic pieces, because they infuse a grungy vibe to a rather prep-oriented sportswear line.
Chromatic Pop Art Lookbooks
Champion Promotes Its Colorful and Tie-Dye Collection for 2018
Trend Themes
1. Chromatic Collections - There is an opportunity for brands to create colorful and vibrant collections that embrace pop art styles and chromatic color palettes, appealing to consumers who are looking for bold and unique fashion choices.
2. Tie-dye Resurgence - With the resurgence of tie-dye fashion, brands can tap into the nostalgia of the 90s and incorporate tie-dye elements into their collections to attract consumers who are seeking a grungy and retro aesthetic.
3. Heritage Revival - Brands can leverage their heritage and archives to create limited edition collections that celebrate their history, appealing to consumers who are interested in the authenticity and timeless appeal of classic designs.
Industry Implications
1. Fashion - Fashion brands can capitalize on the trend of chromatic pop art and tie-dye collections by incorporating these elements into their designs, attracting consumers who seek unique and vibrant clothing options.
2. Sportswear - Sportswear brands can embrace the tie-dye trend and infuse grungy elements into their collections, appealing to consumers who are seeking a more edgy and alternative look for their athletic wear.
3. Streetwear - Streetwear brands can tap into the trend of heritage revival and create limited edition collections that highlight their history, attracting consumers who are interested in the nostalgic appeal and exclusivity of streetwear fashion.