Pretty and romantic, the Thurley SS12 campaign is set on a softly sun-drenched beach, which beautifully highlights and complements the pastel fashion being showcased. The collection, which is appropriately titled Fading Rainbows, is inspired by F. Scott Fitzgerald’s debut novel 'This Side of Paradise.' Taking a sidestep from the influence the highly anticipated 'Great Gatsby' film is having on the fashion industry, the Thurley SS12 campaign nevertheless still has a strong 1920s vision that has been tweaked to apply to the modern woman.
The Thurley SS12 campaign was shot by photographer David Mandelberg. It stars model Kristel Glyn. The blonde beauty is like a whimsical waif in the embellished dresses, which billow gorgeously in the summer breeze.
Vintage-Inspired Pastel Fashion
The Thurley SS12 Campaign Stars a Waif-Like Kristel Glyn
Trend Themes
1. Pastel Fashion - Disruptive innovation opportunity: Explore sustainable and eco-friendly materials for pastel fashion to meet the growing demand for conscious and ethical fashion choices.
2. Vintage-inspired Fashion - Disruptive innovation opportunity: Incorporate modern technology, such as smart fabrics or augmented reality, into vintage-inspired fashion to create unique and interactive experiences for customers.
3. Fashion Inspired by Literature - Disruptive innovation opportunity: Collaborate with authors, publishers, and fashion designers to create exclusive collections inspired by popular literature, offering a new dimension to fashion storytelling.
Industry Implications
1. Fashion and Apparel - Disruptive innovation opportunity: Integrate artificial intelligence into the fashion and apparel industry to personalize recommendations, streamline supply chains, and enhance the overall customer experience.
2. Sustainable Fashion - Disruptive innovation opportunity: Develop innovative recycling and upcycling methods in the sustainable fashion industry to reduce waste and create circular fashion systems.
3. Literary and Fashion Collaborations - Disruptive innovation opportunity: Foster partnerships between the literary and fashion industries to create limited-edition collections that celebrate iconic novels and engage book-loving fashion enthusiasts.