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Thug Kitchen Keeps it Real with Healthy Foods and Delicious Recipes

Created by Dark Clinton, Thug Kitchen is where real gangsters want to go in order to get the most out of the foods they eat.

Describing every delicious meal with the swagger of an acapella rapper, this Tumblr site lets people know whats what in the crazy and confusing world of dietary nutrition. Plenty of expletives and advice keep the recipes simple yet entertaining, making health seem more appealing to the urban male because even thugs have to keep it real and stay fit.

Fruits and veggies have never looked so intensely hardcore, and the Thug Kitchen site is for those who are ready to get serious about their health.
Trend Themes
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Industry Implications
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3. Recipe Content Platforms - Disruptive innovation opportunity: Build or enhance recipe content platforms that integrate entertaining elements, such as humor or storytelling, to make healthy cooking more accessible and fun for urban males.

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