THRYVE is a new plant-based food brand that’s on a mission to encourage healthier and more sustainable eating in the Arabian Peninsula, all the while honoring local cuisines and traditions. THRYVE is a new venture that shares plant-based meat alternatives made from faba beans, an ingredient that’s culturally native to the region.
Rather than forcing Western styles of eating on consumers in this region, the brand offers vibrant, plant-based versions of Middle Eastern staples like shawarma and kabsa. These inspiring products aim to familiarize consumers with the future of Arabic cooking.
The brand’s bold and colorful essence conveys a sense of togetherness, thriving and flourishing with premium gold accents and fluid lines influenced by Arabic calligraphy.
Meatless Middle Eastern Brands
THRYVE is Introducing Consumers to the Future of Arabic Cooking
Trend Themes
1. Plant-based Arabic Cooking - THRYVE is introducing consumers to healthier and sustainable plant-based Arabic cooking using culturally native ingredients.
2. Middle Eastern Vegan Meat Alternatives - THRYVE's use of faba beans to create Middle Eastern vegan meat alternatives is disrupting the traditional meat industry in the region.
3. Local Cuisine Innovation - THRYVE offers plant-based versions of traditional Middle Eastern dishes, providing an opportunity for other food brands to capitalize on local cuisine innovation.
Industry Implications
1. Plant-based Food - THRYVE is disrupting the plant-based food industry by catering to the Arabic market with locally sourced vegan meat alternatives.
2. Food & Beverage Retail - The Middle Eastern food and beverage retail industry can benefit from offering healthy and sustainable THRYVE products to an increasingly health-conscious consumer base.
3. Travel & Tourism - THRYVE's plant-based Middle Eastern cuisine can attract eco-tourists to the region, creating opportunities for restaurants and hotels to provide sustainable dining options.