Streetwear brand END. is celebrating its 15th anniversary and to kick off the celebrations, it works with adidas on a large capsule entitled 'Three Bridges.' The collection is designed with inspiration drawn from soccer culture, nodding to the three flagship cities that END. is located in -- Glasgow, London, and Newcastle. With this inspiration, the contributing brands reference notable bridge structures including the Tyne, the Clyde Arc, and Tower Bridge.
In terms of the footwear, the duo reworked three models including the Ponga nodding to Glasgow, the CLMBA inspired by Newcastle and renamed the 'Grainger,' and the New York silhouette inspired by London. In addition to the sneakers, the collection also features a bucket hat, socks, a cap, and tee that are detailed with both the brand's motifs and nods to each city.
Soccer-Inspired Fashion Collaborations
END. Clothing and adidas Work On the Three Bridges Capsule
Trend Themes
1. Soccer-inspired Fashion - A trend of incorporating soccer culture into fashion and design.
2. Collaborative Capsules - A trend of collaborating with brands to create a limited edition capsule collection.
3. City-specific Design Inspiration - A trend of drawing design inspiration from the notable structures and landmarks of the cities they are based in.
Industry Implications
1. Fashion Retail - Opportunities for fashion companies to collaborate with sportswear brands and incorporate elements of a beloved sport into fashion.
2. Sportswear Manufacturing - Opportunities to collaborate with fashion companies, innovating the design of sportswear beyond their traditional look.
3. Hospitality - Opportunities to team up with fashion and sportswear companies to create location-specific collaborations that cater towards local and visiting consumers.