Threads, an affordable hosiery brand, announced the launch of new a collection of tights specifically designed for men, dubbed 'Threads for Men.' The new series will redefine and push the boundaries of fashion's binary constructs.
Threads discovered that 50% of their customer base was male, and sought to develop a line of tights designed specifically catering to men's bodies. The tights will feature a brief with a fly design meant to provide a supportive pouch that is comfortable and convenient.
The Threads for Men line is made in Italy and offers a collection of luxury pieces at an affordable price. Customers are invited to join the waitlist to be the first to hear when the collection drops this August.
Inclusive Male-Focused Tights
'Threads for Men' is a Revolutionary New Men's Tights Collection
Trend Themes
1. Male-focused Fashion - The rise of male-focused fashion brands presents a disruptive innovation opportunity for companies that explore fashionable clothing for men and promote body positivity.
2. Inclusive Clothing - The push towards inclusive clothing offers a disruptive innovation opportunity for companies that consider diversity and cater to different body shapes and sizes for their clothing lines.
3. Gender-neutral Attire - The advent of gender-neutral attire presents a disruptive innovation opportunity for companies that create unisex and versatile clothing that cater to diverse gender identities.
Industry Implications
1. Fashion Industry - The fashion industry can take advantage of the growing demand for male-focused or gender-neutral clothing, creating disruption by incorporating inclusive clothing for men.
2. Hosiery Industry - The hosiery industry can create a disruptive innovation by creating tights for men or promoting their existing lines to men in the industry's growing demand for inclusive fashion.
3. Sportswear Industry - The sportswear industry can incorporate male-focused or gender-neutral designs in their clothing lines for men, and create a disruptive innovation in the athletic clothing industry by promoting inclusive sportswear.