Twitter users have developed the habit of defying the original purpose of the app and going on multi-tweet rampages known as tweetstorms, so 'Thread Reader' helps interested users to make sense of the social media havoc. The third party system aggregates tweetstorms automatically and collects them onto a single, easy-to-read page.
One of the big problems with tweetstorms is that Twitter simply isn't designed to accommodate that style of usage. Tweets on a user's profile are organized with the most recent at the top, so users need to scroll all the way down to search out the beginning of the thread and then work backwards. Thread Reader not only does that work for users, but it also lays the entire rant out on a single page -- which is far more readable that cutting it up every 140 characters.
Social Media Aggregation Apps
'Thread Reader' Collects Tweetstorms Into a Single Page
Trend Themes
1. Social Media Aggregation - The development of apps that can automatically aggregate multiple social media posts into a single page presents an opportunity for companies to improve user experience.
2. Thread Management - The success of Thread Reader indicates a disruptive innovation opportunity for companies to create tools for managing, organizing, and presenting threaded social media content.
3. Multi-platform Aggregation - As social media usage becomes more multi-platform, the development of apps or platforms that can aggregate and organize content from different social media platforms present an opportunity for innovation.
Industry Implications
1. Social Media - The usage of social media is evolving, and companies that can innovate in terms of user experience and content organization have the potential to lead in the industry.
2. Content Management - The success of Thread Reader highlights the need for companies to innovate in terms of content management, making it easier for users to organize and find relevant content.
3. Digital Marketing - Innovative tools that can automate social media content aggregation and organization could revolutionize the way companies approach digital marketing.