Japanese developer D3 Publisher works with Monkeycraft to launch 'Those Games.' It is a direct nod to the gaming ads that users often encounter whilst scrolling on their phones. The two develop games that are a nod to mini-games as an anthology satirical approach to the gaming ads.
It is comprised of 250 stages including tower strategy, color-matching challenges, room puzzles, positioning puzzles, and more. Players are able to actually play the games and earn coins over time, with interactive experiences including the 'Gotcha!' machines that unlock titles and plates that can be applied to the game for a personalized experience. It does not actually take real money but is a playful nod to the mobile ads.
Gaming Ads-Inspired Video Games
D3 Publisher and Monkeycraft Present the Ironic Those Games
Trend Themes
1. Satirical Video Games - D3 Publisher and Monkeycraft create 'Those Games,' a satirical anthology of mini-games inspired by gaming ads.
2. Interactive Gaming Experiences - Players can earn coins and personalize their experience in 'Those Games' through interactive features like 'Gotcha!' machines and customizable plates.
3. Nod to Mobile Ads - 'Those Games' playfully references and mimics the mobile gaming ads that users often encounter.
Industry Implications
1. Gaming Software Development - The development of 'Those Games' presents an opportunity for gaming software developers to explore satirical game concepts and create interactive experiences.
2. Mobile Gaming - 'Those Games' taps into the mobile gaming industry by referencing and providing a playful take on the ads that users frequently encounter while scrolling on their phones.
3. Advertising and Marketing - The satirical approach of 'Those Games' offers an opportunity for advertisers and marketers to explore innovative ways of engaging with their audience through ironic references to gaming ads.