Food and social media go hand in hand, but This Is Not A Sushi Bar is taking this concept a little further by allowing customers discounts on their bills based on the number of Instagram followers they have. Located in Milan's Porta Venezia area, this new sushi bar drew inspiration for this initiative from Charlie Brooker's dystopian TV series 'Black Mirror.' According to founder Matteo Pittarello, this interesting idea was done "to stimulate in an innovative and inclusive way in-store consumption and the participation of our clients.
Those looking to take advantage of this deal will simply need to post a photo of their sushi to Instagram as well as the hashtag #thisisnotasushibar. Customers with 1,000 - 5,000 followers will receive one free course, people with 5,000-10,000 will get two for free, and people with over 50,000 can receive eight dishes for free.
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