Thirsties is a company that sells reusable wipes, and recently had Avery Johnson do the branding for the product. She chose quite a minimalist look, but added in some subtle humor towards the bottom of the label.
The top part of the label highlights the name of the brand as well as what it offers, but the bottom section has two eyes poking out of the bottom. This gives the label a cheeky and childlike look, making it appeal to a demographic of parents looking for products that will help make cleaning up after children easier. There are a few different colors to choose from, all of which will make the process of tidying that much quicker and overall painless.
Spy-Like Wipe Branding
The 'Thirsties' Wipes Have Two Eyeballs on the Front
Trend Themes
1. Minimalist Branding - Minimalist branding is becoming popular among companies and can be used to differentiate products in crowded markets.
2. Humorous Packaging - Humorous packaging can add uniqueness to products and appeal to consumers looking for a lighthearted experience.
3. Childlike Design - Childlike designs can be used to appeal to parents and make products appear more approachable and friendly.
Industry Implications
1. Household Cleaning - Household cleaning companies can use minimalist and humorous branding techniques to differentiate their products and appeal to a younger demographic.
2. Children's Products - Companies creating products for children can utilize childlike designs and humorous packaging to appeal to both children and their parents.
3. Eco-friendly Products - Eco-friendly companies can differentiate themselves by using minimalist designs and humorous packaging to showcase their unique approach while appealing to a wider audience.