Back in the 60s, Mattel introduced the ThingMaker, a toy kit that let kids use molds to make rubbery 3D toys. Now, the toy has been relaunched with new technology from the maker movement, giving kids even more new possibilities for what can be created.
The ThingMaker has now been introduced as a $300 kid-friendly 3D printer, which makes it possible for kids to become the creators of their own toys. In partnership with Autodesk, Mattel launched the ThingMaker Design app, which allows for greater customization of 3D models. Through this app, kids can drag and drop parts to create fairies, dinosaurs, robots, as well as wearable toys and more. These creations can be fully customized in terms of color, shape and size.
When it comes time to print, the device locks for safety and kids can watch as their creations come to life through an oven-like window.
Custom Toy Printers
Autodesk and Mattel Relaunched the 'ThingMaker' as a $300 3D Printer for Kids
Trend Themes
1. Personalized 3D Printing - The relaunch of the ThingMaker as a kid-friendly 3D printer offers disruptive innovation opportunities for personalized and customized toy production.
2. Maker Movement for Kids - The introduction of the ThingMaker Design app encourages kids to explore their creativity and become makers, leading to disruptive innovation in the toy industry.
3. Customizable Wearable Toys - The ability to create wearable toys through the ThingMaker Design app presents disruptive innovation opportunities in the fashion and toy industries.
Industry Implications
1. 3D Printing - The $300 kid-friendly 3D printer redefines the 3D printing industry by targeting young creators and opening up new market segments.
2. Toy Manufacturing - The relaunch of the ThingMaker and the introduction of the ThingMaker Design app revolutionize toy manufacturing by empowering kids to design and create their own toys.
3. Fashion - The ability to create customizable wearable toys through the ThingMaker Design app disrupts the fashion industry by merging technology and fashion in a new and interactive way.