RONE works in collaboration with New Balance and this time around, the duo highlights elements of skateboarding culture as it presents the Thiago Lemos 1010 sneaker model for the season. The concept that stemmed from this collaboration highlights a palette of clean white with accents of off-white and grey for a subtle touch of tonal contrast.
The most notable feature of the new shoe is the stash pocket that is seen by the blue-lined tongue over the forefoot, which is a unique detail of iconic skate sneakers. Branding details can be seen along the lateral side of the shoe with the N logo in grey along with RONE marked on the same side closer to the lateral heel.
Sophisticated Minimal Skate Shoes
RONE and New Balance Launch a Thiago Lemos 1010 Sneaker
Trend Themes
1. Skateboarding-inspired Sneakers - The growing desire for minimalist skate shoes demonstrates an opportunity for shoe brands to incorporate skateboarding culture into their collections.
2. Tonal Contrast Design - The rise of tonal contrast design in sneaker collaborations and collections offers an opportunity for fashion brands to implement this trend in other products, such as clothing and accessories.
3. Hidden Pocket Detail - Hidden pocket details in shoes and apparel pieces present an opportunity for fashion brands to include unexpected and functional elements to their designs.
Industry Implications
1. Footwear Industry - The rise of skateboarding culture in mainstream fashion presents a disruptive innovation opportunity for shoe brands to incorporate minimalist and functional designs in their collections.
2. Fashion Industry - The growing popularity of tonal contrast design in footwear collaborations and collections offers an opportunity for fashion brands to incorporate this trend in other products, such as clothing and accessories.
3. Apparel Industry - The inclusion of hidden pocket details in shoes and apparel pieces presents a disruptive innovation opportunity for fashion brands to incorporate functional elements that add value and convenience to their products.