Benefit Cosmetics' They’re Real! Magnet mascara is poised to become the beauty brand's top-selling mascara, as it provides a powerful lift with a high-tech formula. The 36-hour lengthening mascara is flexible, lightweight and buildable, plus it maximizes length with an Extender Brush with a magnetically charged core. The Extender Brush is said to pull the Magnetic Mineral Enriched Formula "up and out beyond the tips of lashes" to make lashes look 40% longer.
To introduce its newest innovation in mascara to the world, Benefit Cosmetics is launching a virtual Lash Factory with a photo booth, a custom Instagram filter, augmented reality try-on experiences, a live assembly line game and a chat experience to help people connect within the digital site.
Magnetic Mineral Mascaras
Benefit Cosmetics' They’re Real! Magnet Mascara Has a High-Tech Formula
Trend Themes
1. High-tech Mascara - Opportunity to develop innovative formulations that utilize magnetic materials for enhanced product performance.
2. Virtual Shopping Experience - Opportunity to create engaging digital experiences with interactive and personalized components to enhance customer engagement and brand loyalty.
3. AR Try-on Technology - Opportunity to utilize augmented reality to allow customers to virtually try on products in an interactive and immersive way.
Industry Implications
1. Beauty Industry - Opportunity to create new product formulations with innovative technology that enhances product performance and consumer experience.
2. Tech Industry - Opportunity to develop new technologies to support virtual shopping and AR try-on experiences, enhancing consumer engagement and driving sales.
3. Marketing Industry - Opportunity to utilize interactive and personalized digital experiences to engage consumers and build brand loyalty.